be unique

The Target red bulls eye, the Pepsi swirl, the Nike swoosh, all are examples of logos that don't need a name to be recognized.  It's the same for any business.  You need to have something that identifies your company and what makes it unique.
There are  thousands of natural beauty companies out there.  How could we make Vintage Cottage Beauty a little different?  Our first goal was to produce the highest quality products we could make at the most reasonable prices.  We've worked hard on that.  For every new product we come up with there are dozens of failures and tweaks along the way.
Something else we have done from the very start is offer customizing of colors, scents and wrappings to our customers.  Wedding shower in hot pink, we'll do it.  Customize bags for your party, we can do that too.
In the picture below you see our logo flower.  This is a little piece, that when you see  it, we hope you automatically think of Vintage Cottage.  I cut the flowers on the Cricut and put them together with hot glue and a vintage button.  We put them on gift tags, favor bags and in this case on a small bag that contains a sample of each of our products.  The flower is printed on our brochure and will be put on any of our paper products.
Never let a product leave your hands without your contact information.  Make it one of a kind and special to just your company.  Offer unusual services that the big guys can't do.  Play an important part in your community.  Be ready to talk about your business when anyone asks what you're doing these days.  All of these things will make your business uniquely you.